Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
A lot more goes into an effective search engine marketing strategy than basic pay-per-click marketing and search engine optimization (SEO). User experience, conversion optimization, and content strategy all play a supporting role in ensuring your search engine marketing investment sees a positive return. IMS's experienced search engine marketers are passionate about what they do – so you know you've put your trust in a team that lives and breathes everything search.
Managing Expectations and Delivering Results
Time and time again, companies of all sizes – and all budgets – engage IMS to manage their search engine marketing to:
- Increase revenue
- Decrease advertising costs
- Enhance online presence
- Acquire new customers
- Improve Return on Investment (ROI)
- Manage and protect branding
Our Search Marketing Approach
In our experience, the latest SEO and PPC strategies and tactics aren't enough to guide your visitors from click to conversion. Information architecture, navigation, design, presence of CTAs, and user experience all come into play for your website, regardless of how much traffic you send to it. For this reason, we offer a variety of search engine marketing programs tailored to fit your particular needs, including deliverables related to:
- User Experience
- Content Strategy
- Conversion Optimization
- Competitive Research & Analysis
- Audience Profiling
- Search Personas
- Multivariate Testing
IMS embraces a strong ethical web standard, using only legitimate tactics in our Search Engine Marketing programs. We will never use "Black Hat" or spamming techniques to market your site.
Search Engine Marketing is a process of continuous improvement, and you will see great improvement as a result of our expertise, commitment, hard work and passion for the business. We will never cut corners to get you ahead. When you put your trust in IMS, you can rest assured that we will always act ethically, honestly, and in your best interest.